Escambia County Public Schools

Opportunity

Across the nation, middle schools are experiencing declining enrollment. ECPS wanted to spotlight an emergent high performing middle school whose old reputation no longer matches the reality of the school’s success. However, limited funding for the program pushed our team to find cost-effective yet creative and impactful solutions.

Goals

Improve positive perception of the school among the target audiences, increase recruitment and retention.

Solution

Create a reputation enhancing program focused on improving the conversion rate from feeder schools to Workman. The learnings from this pilot will be used to build a model that may be used by other middle schools across the ECPS. Mentor ECPS media interns using workforce academy equipment to demonstrate scalability of the program with school resources.