Tampa Family Health Centers

Opportunity

In honor of its 40th anniversary, TFHC sought to recommit to its core purpose by engaging leadership and employees in co-creating the TFHC story and 3-year strategic plan.

Goals

Clarified Identity, Repositioning, Authentic Storytelling, Stakeholder Engagement

Solution

Rebrand and position the organization as an innovative leader in affordable, integrated primary care while defining the organization’s competitive advantage.