Gulf Coast Freedom Schools
Nonprofit | Rebrand, Brand Campaign
Opportunity
Central Gulf Coast CDF Freedom Schools leadership engaged us to rebrand to better reflect the identity of the organization.
Goals
Awareness, Clarified Position, Authentic Storytelling, Stakeholder Engagement
Solution
Rebrand and position the organization within the historical Freedom Schools movement while defining the organization’s competitive advantage.
Contributions
Contextual Research
Stakeholder Engagement
Executive Consulting
Analysis & Insights
Brand Strategy
Naming
Storytelling
Messaging & Positioning
Creative Concept
Directing
Scripting & Copywriting
Video Editing & Animation
Year Completed
2024
Agency
idgroup Partners